Film star’s move follows perfume company apology for substituting a Chinese actor for him in a campaign advert
John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived.
Boyega publicly announced his decision on Twitter.
“I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday.
He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”
The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club.