John Boyega quits role as Jo Malone brand ambassador

John Boyega quits role as Jo Malone brand ambassador John-Boyega.png1_.jpg | adeniyisblog

Film star’s move follows perfume company apology for substituting a Chinese actor for him in a campaign advert

John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived.

Boyega publicly announced his decision on Twitter.

John-Boyega.png | adenyisblog

“I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday.

He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”

The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club.


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